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Marking the arrival of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting partnership has been formed. Pokémon's creators alongside the Natural History Museum will launch a temporary store featuring special merchandise. Fans can look forward to offerings including stationery, plushes, and artwork all inspired by the museum's aesthetic. The big draw, however, is a specially made Pikachu card, offered as a free bonus for the pop-up. The store will operate both on-site at the museum and its web counterpart from January 26 to April 19.

The Book That Inspires the Collaboration

Pokécology: An Illustrated Guide to Pokémon Ecology represents a much-awaited tome filled with stunning artwork depicting creatures in their natural habitats. It's essentially is what an in-world scientist could produce after trainers provide field notes, alternatively a naturalist's journal might have created if the famous islands teemed with flying-types instead of birds. Part of the charm lies in the book's scholarly approach, treating Pokémon as worthy of subject for study. Writer Yoshinari Yonehara together with artist Chihiro Kinoshita each possess PhDs in animal behavior and ecology.

Why This Promo Card Different

The company regularly for The Pokémon Company special edition cards celebrating major tournaments and brand collaborations. A lot such collector items often feature the famous mouse Pokémon who serves as the series face. The factor setting this new museum card is its unusually large dimensions. While exact measurements were not publicly disclosed, availability will certainly be strictly limited, with fans limited to just one card with each transaction.

Curbing Reseller Interest

Per an official statement, a portion of the merchandise may also be available outside the institution itself. But, broader availability will only be select retailers in the United Kingdom. Critically, collectors will not be able to acquire this promo through the online Pokémon Center. Although reseller interest is a given, it appears they will have a difficult time stockpiling large numbers on this occasion. If you're feeling left out, consider the upcoming fossil-themed display headed to Chicago in the coming months.

"All profits of sales from the museum store and from its web shop, including Pokémon products, go toward the Natural History Museum’s non-profit work. This includes the efforts of 400 scientists dedicated to conducting studies to discover solutions to the planetary emergency," the statement notes.